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Last updated is part of a "Next Generation" of online retailers.'s technology and sourcing-driven business model is more than just a disruptive, low-cost distribution platform. In combining the data analytics systems and culture with the deep technological expertise of its management and team, has created a vertically-integrated business model with a market-leading private label capability. This is complemented by a compelling range of in-demand third party brands, supporting website traffic and cash generation. This combination is unique among Australian online retailers. harnesses technology-driven efficiencies to deliver price leadership across products and services with established, high consumer demand. Its range of approximately 28,000 private label and third party branded stock keeping units, which include consumer electronics products and a growing range of general merchandise, has been developed using's leading and proprietary data analytics processes. launched two new verticals in 2015. Kogan Travel offers travel packages and hotel and cruise bookings online, while Kogan Mobile offers prepaid mobile phone plans online, in partnership with Vodafone Hutchison Australia Pty Limited.

The acquisition of certain Dick Smith online assets provides with approximately 1.3 million Active Subscribers who were not previously members of's customer database, and provides additional channels to market.

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